Sponsored Posts & Google

As I sat down this morning and began some work, just by chance I took a look at my Google toolbar and the page my browser was displaying: I’m Blogging That.

With recent news that bloggers are taking page rank hits to their blog for sponsored posts I had only one thing to assume when I saw that my page rank is a 2 instead of its normal 3: sponsored posts.

I’m OK with the loss of a page rank. With luck, I won’t lose more but in the meantime I’ve decided that it’s finally time for me to take action on something that has been a thought for quite some time.

I’m going to modify how I approach and accept sponsored posts. The biggest thing for me to do with this is to stop blogging for PayU2Blog.

Honestly, I’ve never liked PayU2Blog’s system. Randomly assigning sponsored posts may seem like a good idea. But to not fail the blogger and the advertiser, the assigned posts really should be relevant to the blog’s topic. They don’t do this.

Additionally, I’m continually feeling overwhelmed by PayU2Blog’s assignments. There’s either way too many of them or not enough. Not once since I started with them have I felt a happy medium on the amount of posts I have to write.

Sure, I could set a minimum and maximum amount of posts with them. But the problem is that I may have a lot to write this week meaning I can take more posts and not so much next week meaning I probably won’t take on as many.

Am I losing all income?

No, but I’m losing my bigger income. Because PayU2Blog does assign many posts I have made a lot of money with them. About $350 to be exact and I really haven’t been with them long. And it sounds like even more when you know that I’ve made just over $400 with PayPerPost since I signed up with them a year ago.

I’m attributing the fact that a lot of my sponsored posts have not been related to my blog directly with the loss of page rank. Why would me blogging about a lot of things I’ve blogged about been important to my blog?

They haven’t been. And while I’ve been very annoyed with my blog posts I’ve had to make for PayU2Blog, I’ve done it because the money was important.

But it’s not as important to me with a loss in page rank.

Think about it – if you continue to write sponsored posts that have nothing to do with your normal blog content and lose page rank how many possibilities are you going to have to make money with even less of a page rank?

Not many.

So my plan is to go back to running with PayPerPost. With them I can choose opportunities based on what I would normally talk about on my blog. I don’t have to segment posts to discuss something from PayPerPost and I’ve got the backing of people who appear to understand a lot more of what they’re doing.

Additionally, older posts from PayU2Blog I will start to delete as time expires on them. I will no longer be segmenting sponsored posts into different categories than my normal categories and the only opportunities I’ll be taking from PayPerPost are ones that fit seamlessly into my blog.

Sometimes this past week, PayU2Blog sent an announcement out that we needed to go site wide disclosure instead of specifically mentioning PayU2Blog with Technorati tags on our posts. Additionally, they didn’t want us to blog about this change. Which annoyed me that I was being told what I could and couldn’t write on my blog especially after they made the comment “we don’t want to tell you what you can write about on your blog . . . “ And you all know that I enjoy blogging about the happenings of the sponsored post websites.

So, there’s my plan of attack.

I want I’m Blogging That to be enjoyable and successful and I think that by leaving PayU2Blog behind while I pick up what used to be I’m Blogging That just might be the best solution for both words to collide and Google to love me again.

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4 Comments


  1. luciaNo Gravatar
    at 2:01 pm

    Hi. I got here through technorati (reading about the PR fallout.) It’s interesting to read you got that note from PayU2Blog.

    Are you on wordpress? You could auto-nofollow links in those old posts; it’s less work. NoOldSpamLinks.

  2. KatyNo Gravatar
    at 9:32 pm

    Lucia, thanks for the tip. I think for safety sake at this point the best thing to do is remove them as they expire. And while it may be tedious work, it’ something I’d prefer to do just to have it not cluttering my blog anymore.

    Thanks again though for the plugin link, I’m sure many will find it useful! *Ü*

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