Posted on February 08, 2009 by Giovanni

Tech-no-rati?

With Blogging becoming very popular in the internet world today, although it may be done for different reasons.  Some people blog on several different blogging posts just for fun and to meet new people that share their interests. Others, however, are blogging as a way to make money online.  These are the individuals that have to spend more time and energy having the right blogging methods so their blogs or advertisements show up more on the internet.  Blogs can be given certain rating points based on how effective they are.  Two popular ratings are Technorati rating and Alexa rating (I’ll cover this in a follow up post).  Let’s get into what this ratings represent so we can work on ways to improve them.

We’re all familiar with search engines such as Yahoo or Google.  When you’re searching for something you type it in a Google search engine.  Hundreds and typically thousands of results are going to show up for you.  The results that show up on top are usually said to be the most effective or “highest ranked”.  How high they rank on the search engines has to do with the proper keyword usage, etc.  SEO (search engine optimization) has a lot to do with making your ads show up on top of the search engine results so users see them first. The same principles go with blogging as a way to make money online.

Technorati is to blogging what Google ranks are to search engines. The world of blogging can easily be described as the “blogosphere” and Technorati is a tracker of the millions of blogs that are posted each day on the blogosphere.  It keeps track of which blogs are linking to other blog sites, etc.  It then ranks the blogs in the same way as Google ranks the results of Google search engines.  There are ways that you can increase your Technorati ranking so your blog links will show up quicker for others to see.  It’s important to remember that your Technorati ranking is not based on how many viewers you have to your blog but more on the number of incoming links your blog receives.  Known as “blog reactions”, they refer to the number of blogs that have linked to yours over a certain period of time.

With the millions of blogs being posted out there, a goal for your blogs should be a ranking of less than 50,000, obviously the lower the better.  Having a good relationship with other blog sites and bloggers is a great way to improve your Technorati ranking.  The Technorati page can give you many helpful suggestions on improving your own ranking, starting with exchanging links with other blog posts, I’m Blogging That… What are you blogging?

If you haven’t already subscribed to my Newsletter CLICK HERE!